How Our Story Began
At the Corner
But don’t just take our word for it!
Our State wrote a beautiful and amazing article. We do not even know how to explain how grateful we are for this, but we do know it inspires us to push forward and to be better every day. Grow, Eat, Shop, THANK YOU, LOCAL.
The Friendly Market is a family-owned, community-grown business located in the unique, coastal town of Morehead City, North Carolina.
Matt Fitzpatrick is an owner and visionary leader. Words that describe his approach to life are: teacher, family and let go. He is inspired by family and achieving goals with a particular focus on the growth and sustainability of the market and his market family. His years as a marine scientist have influenced the way he spends his free time. When he’s not working (which is rarely) he loves fishing and working in his garden.
Mindy Fitzpatrick is an owner and creative, fearless leader. Her years as a competitive surfer and point guard have prepared her for the ultimate sport of life on the corner. She still trains like a competitive athlete every day. She is involved in all aspects of the business from recipe development to social media coordination. A Carteret County native, she is committed to her serving her community. Her parents have had a huge impact on her life and the development of the Market. Many of our daily recipes that we use came from her mother. If you don’t find her in our kitchen, check the surf conditions or if the fish are biting.
Matt Jr is the heir apparent to the market. He grew up on our corner from the time he was 8 and knows all aspects of the business inside and out. He loves meeting a variety of people each day and feels a responsibility to the staff and his community as a whole. He describes himself as “particular” in his presentation and organization of things. Like his parents, he enjoys spending time outdoors and fishing. Matt’s words to live by, “You have to be 100% good 90% of the time.”